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Expanded tourism campaign aimed at countering W.Va. chemical spill publicity
Reported by: Associated Press
Friday, April 18, 2014 6:22 AM EDT
West Virginia is expanding its tourism funding in hopes of offsetting negative publicity from the January chemical spill in the Elk River that spurred a water-use ban for days.
The Charleston Gazette reports that the additional funding will allow the ad campaign to expand to new markets and to run more frequently.
Commerce Secretary Keith Burdette said the state needs to be proactive in marketing itself and looking at its image.
A consumer survey showed there was a high level of awareness of the spill in West Virginia and surrounding states and some said it would make them less likely to vacation in the state.
Information from: The Charleston Gazette, http://www.wvgazette.com