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WVU business, journalism schools pair up to offer MBA strategic communications course
Reported by: Associated Press
Monday, October 7, 2013 9:24 AM EDT
West Virginia University will offer a new master's in business administration course in strategic communications next year.
Eight other universities have already adopted it.
Anthony D'Angelo of the PRSA says employers need people with not only MBAs but also a solid grounding in communications strategy.
He says corporate reputations are harder than ever to both build and protect.
The course is offered in full semester, what WVU calls "mini-mester" and seminar formats.