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SeaWorld ad campaign responds to criticism in documentary, performers' cancellations
Reported by: Associated Press
Reported: Friday, December 20, 2013 11:48 AM EST
SeaWorld has set up a website and posted ads in a handful of newspapers around the nation in response to a critical documentary that inspired eight musical acts to cancel performances at the company's Orlando marine park.
Both the ad and the website, www.seaworldcares.com , describe SeaWorld as an advocate for animals and detail its efforts to rescue and care for marine animals.
More than half a dozen musical exacts have pulled out of SeaWorld Orlando's Bands, Brew and BBQ concert series in February, citing the documentary "Blackfish."