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Drive-in operators find creative ways to afford switch to digital, which can cost $70K or more
Reported by: Associated Press
Reported: Saturday, July 12, 2014 9:40 AM EDT
Drive-in operators are finding creative ways to afford the switch from film to digital.
Some drive-in operators are attempting to raise money using crowd-funding platforms such as Kickstarter. Others are renting out their theaters as flea markets during off-hours.
In Maine, the general manager of Saco Drive-In launched a social-media campaign to win an $80,000 digital projection system in a contest sponsored by Honda.
Rustic Drive In in Smithfield, Rhode Island, is taking advantage of a financing offer that involves flexible loans and reimbursements from studios. The company that owns the theater has spent more than $200,000 on three new digital projectors.