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REYNOLDS AMERICAN-ELECTRONIC CIGARETTES
Reynolds American expanding Vuse electronic cigarette brand to stores nationwide
Reported by: Associated Press
Reported: Tuesday, June 17, 2014 8:48 AM EDT
Reynolds American Inc. plans to begin national distribution of its Vuse brand electronic cigarette next week.
The Winston-Salem, North Carolina-based company launched Vuse in Colorado last summer as part of an industry-wide push to diversify beyond the traditional cigarette business. It expanded into Utah earlier this year. Reynolds says Vuse quickly became the top-selling brand in both states with high levels of repeat purchase.
The company says its rechargeable e-cigarette assembled in the U.S. has technology that monitors and adjusts heat and power to deliver the "perfect puff."