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CALIFORNIA CHROME-WHAT'S HE WORTH?
What's a Triple Crown worth? Lineage and a new racing era complicate calculation
Reported by: Associated Press
Reported: Thursday, June 5, 2014 11:28 AM EDT
What would a Triple Crown win be worth for the owners of California Chrome? It's a complex calculation.
But his humble bloodline may be limiting his value. His mother and father weren't great runners and haven't yet produced other winners.
Still, he'd have marketing opportunities and potential book and movie deals. Skechers has already signed a deal to put its brand on California Chrome caps, clothes and horse blankets.
His team also hasn't given up on the idea of racing him again next year.